Boot camp marketing blueprint

Boot camp marketing blueprint


Boot camp marketing
Hey, it’s you’re old pal Bedros here! I'm hoping you’re doing awesome and that you’re having your personal training and boot camp advertising and marketing, sales, retention and affiliate generation systems in place since the new year is just a couple months away which means you can either start off the year off good or even GREAT!



See, the determining factor between good and great is the difference between becoming prepared and unprepared.



Right now, we’ve been getting a bunch of cell phone calls and emails here at body Body Boot Camp HQ coming from people asking when we’re gonna open up FBBC again and bring brand new locations on board. If you’ve been waiting to get on board with Match Body Boot Camp, then hang in there because we’ll be opening up brand-new territories really soon along with on-boarding new owners.



In the mean time nevertheless, I asked my best friends along with business partner in FBBC to write down this guest blog post to suit your needs so that you have a game plan to take your fitness boot camp advertising, sales process, lead and also referral generation to the next level.

Bootcamp Marketing at its finest - Enjoy!



Hey, Charlie Hochman here, and as I sit here and write to anyone, I can literally feel the love vibrating though every cellular of my body and into my soul.



The desire for the GREATEST INDUSTRY in the world!



The passion for helping fitness specialists like yourself to create a booming business that supports your household, gives you security and provides you the most amazing life of freedom and fun.



I mean let’s be realistic, in many ways, fitness professionals provide more value than doctors and surgeons.



YOU have the POWER to stop heart attacks.



YOU have the POWER to give someone their confidence.stone your boot camp marketing



You will find the POWER to literally change every factor of some one’s life which often contributes to money, love and happiness.



So doesn’t it just plain make sense that YOU generate the same or even GREATER revenue than physicians and surgeons?



The answer is YES, but it WILL NOT happen unless you have a formula.



And there is an extremely POWERFUL, TESTED and PROVEN boot camp advertising and operations formula that Bedros and i also used to create the biggest, best and fastest growing training in the world (Fit Body Bootcamp).



But even if you don’t want to individual the world’s largest boot camp business, you can still use this exact same formula to create a boot camp business that gives you the lifestyle you've always dreamed of.



So with out further adieu, right here is the boot camp success formula!



Aspect #1, Mindset - The first part with the formula, mindset, is soooooo essential becuase without it all the boot camp advertising tactics are useless.



Know your exact goals.



Picture this, if you were to want directions through map-quest to a destination you would need to make the EXACT address.



In other words, you would type in that you are at 17811 Skypark Group of friends, Irvine Ca. 92714 and you want to head to 27301 Merchant Park, Chino Hills Ca. 91709.



Then it would spit out the exact directions.



If you just entered that you are in Irvine and took it to Chino Hills, it would be Truly tough to end up at 27301 Service provider Park.



It’s the same with your cash flow.



If you want to make six-figures then don’t only say, “I want to make six-figures.”



Instead state, I want to earn $8,333 per month or even $273.97 a day.



And another point that’s SO IMPORTANT when it comes to mindset and attracting what you want is to continually be mentally and emotionally 6 months ahead of where you are.



In other words, in the event you vibrate on an energy level and mental feeling of what you have right NOW, then you’ll attract more of the items you have right NOW.



On the other hand, if you vibrate on an energy along with mental feeling of ALREADY HAVING what you want, then you’ll attract more of the you want.



In other words, FEEL the way you would feel if you have everything you dream of RIGHT NOW!



Do it right today as you’re reading this…



FEEL how you will feel when your goals have been achieved along with you’re living your dream life…



Now keep that feeling vibrating throughout every cell in your body everyday wherever possible an watch how fast anyone attract all the awesome items that you want in to your life.



David Hochman picks ultimate boot camp locationFactor #2, Obtaining the Ultimate Location - Working indoor boot camp locations have been a huge it.



But first you have to decide if you want to lease your personal location or sublease from someone else.



If you can swing it, getting the own location is best since you run AM and Pm classes and wont have to bother about ever getting kicked out and about.



However, if you aren’t in a position to rent a stand-alone facility, then subleasing in the mornings from gymnastics center, cheer leading centers, party studios and large karate studios is a really good option.



Factor #3, Marketing and advertising - Even if you have the world’s best location, it wont matter in case you don’t have the boot camp marketing ways to fill it.



One really of the extremely effective way to get a quick surge of client and revenue is Human Billboard marketing.



This is when an individual train clients at a 70% discount in return for referrals and networking… Also, and they have to pay six months ahead of time.



One of the best ways to get Human Billboards is to email everyone you are aware of post on Facebook these message below:



Subject: Need your current opinion on this…



Hey, since my boot camp is growing so quick I thought it would be a good idea to do a short ten minute review to learn how (your city) residents think about fitness.



If you take my ten moment survey over the phone, I’m going to offer you $900 credit toward my boot camp.



So if you have a few extra few pounds that ya want to drop, reply back to this email with the best number to succeed in and the best time to call you for the ten minute review.



Ok, just to recap:



Acquire ten minute phone review.

Earn $900 credit towards bootcamp.



Just email me with the finest number to reach you on the best time to call.



Talk with you soon,



(Name)



Currently, here are the ten review questions:



1. What’s your fitness goal?Human billboard boot camp advertising



2. How much weight do you have to get rid of?



3. How do you know you have to lose (X amount) of weght?



4. What are the most embarrising parts of the body?



5. What have you tried previously?



6. What were the results?



7. Describe some situations where weight and body makes you feel uneasy.



8. Each month are you slowly gaining weight or losing weight.



9. Where do you see yourself by 50 % years if you don’t do something about excess fat and body?



10. Are stop this particular craziness and take positive action today?



Next explain to them that 6 months associated with boot camp would be $1200 and your gonna give them $900 credit so it will only be $300 for six full a few months.



Now ask them if they would like to pay over the phone using Credit, American Express, Discover or perhaps Mastercard?



Let’s do the math about this…



20 Human Billboards in $300 each = $6000 (Not bad for a couple hours work huh?)



Aspect #4 Sales - The key to be able to selling is CONFIDENCE, as well as the best way to gain your confidence is to practice, practice, exercise by role-playing.



I prefer the “NON-CLOSE-CLOSE”.



This is how you give a special deal such as $19 for consecutive days of training. It’s a really cool “under the radar” fitness boot camp marketing strategy that doesn’t raise buyer’s resistance.



When you do this, make sure that you have the member pick what program they are going to be on after the 10 days are up.



Keep these things set to automatically rotate into a monthly auto credit contract after ten days.



Make sure you do all this on day one.



See, it’s easy because they do not must pay a lot of money up front and they don’t need to decide or commit to due to being on the program because nothing happens for ten days.



Easy peasy!



Issue #5, Retention - If you don’t have a very retention system, then it can feel like trying to fill a bucket with water while their are holes at the end.



My best retention technique is my A.P.Electronic Principal which stands for Gratitude, PASSION and ENERGY.



Be in the greatest state of appreciation for your clients.



Sometimes you may be the ONLY person in their life that makes these people feel appreciated.



Stay Zealous by constantly learning brand new workout systems.



Keep the exercises fresh and YOU’LL stay clean too.



RAISE YOUR ENERGY!



We can’t say this enough, this make all the difference in the world.



Imagine that you are on a personal training talent contest on national TV with over a million people watching for you personally.



What kind of “show” would you put on the particular win the votes?



Issue #6, Referrals - Give customers referral tools and intensives similar to $100 plastic gift cards and 50 % off their next month involving boot camp for each referral.



Do that right and watch the testimonials and referrals flood in.



Factor #7, Period Out Freedom formula : The only way to have a real enterprise and real freedom would be to hire other trainer to teach your boot camps.



Freedom together with better boot camp marketing



Yet where most trainers wreck big time is they just early spring a new trainer on their start campers…



The boot campers find yourself revolting and it becomes a devastation.



But the “Phase Out Freedom Formula” makes all the transition nice and smooth.



Here’s how it works:



Step 1. Begin the “Phase In” approach by having the trainer go walking around during your boot camp just learning peoples names and also complimenting them.



Step 2. Get trainer continue to learn titles and compliment, and also make tiny corrections to establish the actual “authority factor”



Step 3. Have the trainer steer the warm up as well and continue step 5.



Step 4. Contain the trainer continue lead the warm up, then split your boot camp into two organizations where you take one party and and the trainer will take the other.



Half way through the exercise routine, switch groups again, and discover what kind of feedback you receive regarding the trainer.



Step 5. Assuming all goes well in step four, let the trainer take 1 class all by themselves.



Step 6. If step 5 goes properly, then let the trainer get 2 classes solo.



Step 7. Continue increasing the nights the trainer teaches by yourself until you are completely phased out.

More Fitness Boot Camp Marketing and advertising Tips



If you want more fitness camp growing tips, strategies, ideas and strategies be sure to look at this in-depth boot camp marketing post I have for you ;)